Choose problems people recognize
Describe services in client language: unknown parentage, missing ancestor, immigrant origin, DNA match analysis, lineage documentation, living-relative research, or a regional specialty.
Publish useful expertise
Answer the questions clients ask before they hire. Explain your process, what evidence can and cannot prove, realistic timelines, pricing structure, and what a client should gather first.
Use case studies without exposing clients
Anonymized or permission-based case studies can show your reasoning process, not just the final answer. Explain the problem, obstacles, evidence categories, and outcome limits.
Build referral relationships
Other genealogists, historical societies, librarians, archivists, adoption communities, attorneys, investigators, and DNA educators may encounter cases they do not personally take.
Make the next step simple
A prospective client should be able to understand your specialty, see how you work, know what an initial engagement costs, and submit a request without chasing you across platforms.